HISTORY Essay Example | Topics and Well Written Essays - 500 words

HISTORY - Essay Example As Lynch points out, one of the letters written to New Orleans’ Daily Delta from the freedom movement fighters states that the colored population loves their home, their property, and their own laves and are ready to shed their blood for defending their rights. The activists became skeptical of the government’s policies and strategies also. The government had not paid any attention to the inexorable violence towards the black activist; and on the other hand, there was lack of federal intervention. These issues caused them turn to armed self-defense, and in many cases they ended up in bloodshed. All blacks got involved in the movement and they called for a black solidarity and nationalism. In the same way, blacks in the northern communities started to draw attention against the uncontrolled racism prevailing in the state. The devastating issues such as the residential segregation, harassments from the police and officials, and the lack of employment opportunities were ac ting as force for the black freedom movements in the 18th century. Furthermore, the self-help institutions organized the blacks and played an important role in shaping the lives of the free black people. As Nuruddin (Ed. Ezra, 2) points out, the emergence of the benevolence associations, mutual aid societies, independent African American denominational churches, and semi-independent free schools contributed to the freedom movement. The later revolutions in the black freedom took place after the period of Revolutionary war when the blacks were literate. Famous historic personalities like Richard Allen and Prince Hall founded several institutions such as the African Masonic lodges, Church institutes and Free African Society by the end of 18th  century. These institutions were later developed into independent and separate institutions that facilitated shaping the lives of the free

Marketing Business Plan for Soy Protein Assignment

Marketing Business Plan for Soy Protein - Assignment Example HANGES MADE] 14 Part VI: Marketing Mix [CHANGES MADE] 15 Reference 17 Appendix A 20 Executive Summary 2 Part II: Marketing Plan 5 Business Review 5 Scope 5 Strength 5 Weakness 5 Opportunity 6 Threat 6 Product and Market Review 6 Analysis of the Product 6 Sales Trends for the Product 6 Consumer Behavior Trends 7 Pricing and Distribution 7 Competitive Review 7 Target Market Effectors 8 Target Market 8 Target Market Awareness 8 Target Market Attitude 8 Part III: Marketing Analysis: Market Characteristics/Trends 10 Market segment 10 Market trends 10 Market type 10 Product knowledge 11 Sales area 11 Part IV: Marketing Analysis: Competition 12 Part V: Target Market [CHANGES MADE] 14 Part VI: Marketing Mix [CHANGES MADE] 15 Reference 17 Appendix A 20 Part II: Marketing Plan Business Review Scope The scope of this project is to create a marketing plan of Soy Protein in the United States of America and thereby capturing a decent market share and increasing its sales volume by 10% in USA. The project thereby endeavors to understand the potential strengths and weaknesses of the product which should be managed to gain advantage of the different opportunities and counter threats in the external market. Changes in desires and tastes of the target market and action of the competitors are studied in order to modify the product features so as to match the needs of the people. Strength Soy Protein has found increased use in regards to women in offering them large number of benefits across different stages of their life. It helps to improve the dietary and cardio-vascular positions of the women. Further the intake of Soy Protein has helped them in countering the effects of menopause and helps to prevent cancer and obesity related diseases (Montgomery, 2003, p.44). Weakness The product... The paper talks about the Soy Protein, a vegetable protein mainly found in Soybeans. This protein acts as a potential substitute to the intake of animal proteins. This leguminous product is free of cholesterol and has low fat content. Further the product is composed of amino acids and different minerals with Vitamin B. it also has good fiber content. In United States the Soy Protein market depicts huge marketing and sales volume. The sales trend measurement for the 2004 period shows that the market grew to around 4.1 billion. This growth trend reflects a 5 percent growth from the previous year. While Soy Proteins is recognized as a healthy diet supplement to animal proteins, some consumers acceptance of Soy Proteins is limited due to its unfavorable taste and and the lack of proper knowledge of the product. Children are found not to favor the intake of Soy Proteins owing to unfavorable tastes. However the women and old age population also fail to intake needed quantities of Soy Prote ins owing to unavailability of proper knowledge as to the varities available. In terms of pricing the Soy Protein products help in providing the consumers affordable healthy food items in comparison to animal proteins. The pricing of such food products are conducted based on stability parameters so as to avoid price fluctuations. Distribution parameters in regards to Soy Protein products earns effectiveness owing to the different types of production processes leading to the production of natural and synthetic soy protein in large volumes.